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0 pointsCederfjard5y ago0 comments

Not to be overly cynical, but are people with low-tier equipment the ones that marketers usually care about?

It’s not really about what ”works best” for the average recipient, because these emails are not sent out of the goodness of the senders’ hearts. If data show that fancy HTML emails translate into more paying customers, then that’s what drives these decisions.

It’s of course possible that this is not the case, however to be convinced of that I’d like to see the stats rather than speculation based on individual people’s subjective experience. And naturally it can depend on the product and target demographics, too.

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munk-a5y ago

> Not to be overly cynical, but are people with low-tier equipment the ones that marketers usually care about?

Yes - they generally are. Sure the newest SV ETL pipeline might be catered towards folks with up-to-date hardware, but most marketing is directed toward having a large reach and you'll find that the distribution of gullible people is pretty even society wide - and so those low performance having folk actually do compose a fair chunk of the intended audience.

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munk-a5y ago

> Not to be overly cynical, but are people with low-tier equipment the ones that marketers usually care about?

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