The ability to fairly quickly resolve my hardware problem greatly impressed me. I expect I could get a similar level of service with a Samsung device at a non-Samsung retailer, or if I bought the phone originally through a mobile phone operator's storefront and brought it back to the same store for warranty, but there's no promise of that.

For something which is critical to the operation of my life, I have chosen to compromise on some desires and will likely continue to buy iPhones in the future simply because they work fairly well and when they don't I can get it fixed rather easily and with minimal downtime by Apple itself.