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0 pointsHenryBemis5y ago0 comments

> Just change the name and change it back

For real? A company with global presence, to LEGALLY change their name? And then run through the bureaucratic hell with countries, tax authorities, customs, contracts, insurance companies, changing logos/templates..

Do you have what is the actual cost to change a name for a company?

The top hit on a DDG search:

https://www.thebalancesmb.com/how-do-i-change-my-business-na...

Before you start the process, think about the costs and time to change a business name. The legal change of business name is only one part of the process and the cost. The other part is making the change in all the places where your business name is displayed to the public and internally and on legal documents.

Now take this and apply it in (practically) every country on the planet, as VW is not a single store across the street.

0 pointsHenryBemis5y ago0 comments

> Just change the name and change it back

Do you have what is the actual cost to change a name for a company?

The top hit on a DDG search:

https://www.thebalancesmb.com/how-do-i-change-my-business-na...

Now take this and apply it in (practically) every country on the planet, as VW is not a single store across the street.

0 comments

5 comments · 3 top-level

wahern5y ago· 1 in thread

You don't need to legally change the business name. In fact, many of the businesses you're familiar with are incorporated under unfamiliar names. Rather, you can often just register a trade name (aka DBA name), which is a sort of formal alias which in principle is readily resolvable to the business name. See https://en.wikipedia.org/wiki/Trade_name

HenryBemisOP5y ago

But that still requires plenty of costly changes. They will still have to amend the name in every country, every poster/sign, paper templates, stamps, cards. When you create yor company you still have to declare both the legal entity name "XYZ Ltd" and trade name "X".

It means that they have to send teams (outsource most likely) to every building, in every country, measure, create new models for each dimension, replace. Then, one month(?) later after the fun part is done, they will have to go back and redo everything.

Perhaps it won't cost them 100m, but it will cost them 50m. And then another 50m to change it back.

pvorb5y ago· 1 in thread

Well, Daimler announced something similar just about two months ago: https://www.daimler.com/investors/reports-news/financial-new...

It wants to separate its car business from truck business and plans to rename the car business to Mercedes-Benz - the brand name it's been using since virtually forever. It's probably also a PR stunt, I don't know.

selimthegrim5y ago

Oddly enough, they are taking their name off the Superdome.

dheera5y ago

You don't have to legally change your name, you can just change it on your website as long as nobody else is using it.

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