I assume there must still be a fairly deep process to get approval to do something like this, but, one which must be hyper-efficient and streamlined. If google took even 24 or 48 hours to approve a change like this the moment would be gone.
I'm very curious if you know, and could share, anything about what that process looks like? Is it actually a formal process or are people just encouraged to bring up off-the-wall ideas to senior leadership who are empowered to approve things like this?