A newspaper or news website would source most of their journalism from Reuters or Associated Press, and then fluff it up to fit their editorial stance.
The same articles would seem longer in print because they're formatted in such narrow columns, wrapping around images. There's some thought that goes into the layout.
Of course, the internet breaks that particular illusion. And I'm sure that if a marketing department could do to their printed paper what they do to their website, design and readability be damned, they would jump at the chance.
