If there was any way to stream porn using less electricity, we would consume less electricity for that. If there was any way to make those billboards consume less electricity, we consume less electricity.
As soon as there is a new way to do bitcoin related operations using less electricity (eg: ASICS), the security of the network decreases. And everyone moves to the new model, in order to go back to consuming a lot of electricity, in order to restore trust in the network.
On a macro scale, Bitcoin has to consume lots of electricity, any possible improvement in that area needs to be wiped out by just people going back to consuming more electricity, otherwise the model fails. The whole bitcoin trust model revolves around people being ready to waste a ton energy for it. That's not the case of porn, or billboards: the energy consumption is just a side effect and not a requirement, they have value outside of the consumed electricity. Bitcoin entire value is only dependent on how much people are willing to invest in it, which roughly translates on how much electricity is wasted.