yes this - we have a socialised medical system, the government understands that reducing the demands on our health system by reducing the number and severity of car accidents is a useful thing, it reduces the costs we all have to pay.

So our police, who are responsible for picking up the pieces, do continual public outreach encouraging people to drive safely/sober/etc the yearly "road toll" is a continual metric that is used to show how well we are doing as in "the road toll this easter has been higher than last year, please drive more slowly"