“Working In Bets”, iterating through doubt and uncertainty on your startup (opens in new tab)

We've been moving in a direction like this for some time and have experienced a lot of stress reduction along the way

Love this way of framing things - I've spent a lot of time thinking about product development in terms of "Bets" (thanks to Ryan Singer and Basecamp) but thought this was a really smart way of looking at business in that way as well.