Who is we who need solid security?
I haven't met them. They don't sign a check for security. They don't do anything other than put "Security" on a PowerPoint slide and forget about it.
We make our shipping IoT stuff secure because it's a point of pride and point of competence. But we built the whole architecture around that idea, and it definitely slowed us down at the start.
Until people start cutting checks for actually secure IoT, it's going to remain a giant field of cow dung.