A company that creates a better search engine, will easily take over search. Next gen of search will be better at providing more relevant / less spam
Youtube does have some network effect and high costs but not enough to stop anyone from competing and vc money evens out the costs. Next gen in video may offer more features, or for a completely different platform like VR
The only platform I do see them having a strong ability to block out potential competition would be mobile and Android.
>Most of Google's users weren't using search engines when Google was created.
I really don't know about your assessment about Facebook but I'd fundamentally disagree, as in the beginning they were capturing the college aged to young professionals. I'd say they fundamentally grew off the back of MySpace users. Myspace was huge and everyone had a page at the time.
Google was a little different as they did help to define and create this space of web indexing, as a lot of early search pages were more directories and portals.
However, it's looking like things might be changing slightly. Biden appointed someone that cares about anti-trust. We'll have to see if that's just for show or not like most of his administration.
