I know this is not popular on HN (ie, anti-trust claims to allow devs to abuse users the way they can elsewhere).
They haven't been stupid / annoying about it. You contrast their controls with those outside ios.
The russian site I visit with the cookie notice, they can still track me and what am I going to do about it? So the cookie notice is both annoying an ineffective against bad actors. On iOS, I decline a permission, and it's done.