I think the average Internet user is not familiar with country-specific TLDs except for their own country and a few others. Most people do not realise that .me, .tv, .cc, are country TLDs, they think they are country-independent TLDs similarly to .com, .net, .org, and in practice they may well be used more by organisations and people that have no relation to those countries than by those that do. In this case even users who are aware that they are strictly speaking country TLDs have reason to assume the same applies: .kz was not picked because of any relation between Mailoji and Kazakhstan. It was picked for technical reasons, but users would not know of those technical reasons, they would have no reason to think it was picked for anything other than .kz being seen as a good name.