Seems like there's a bit of exaggeration here. "Not willing to pay" != "not willing to pay 10+€/month for 30 distinct semi-random numbers each month". There are plenty of people willing to pay low prices (comparable to a barely warm cup of some really bad coffee) for analytics to help them make decisions.

Imagine, you write one blog post per month. How much would you pay if I told you which of your blog posts this year has been the most popular one, and on which social media it got the most attention? 120€? Unlikely. Then what do you think would be the fair price of this information?