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0 pointsehnto5y ago0 comments

Focusing so hardcore on metrics can also lead to the loss of a curated product's edge. If you just keep following what the lemmings do you would end up falling off a cliff eventually, it often takes domain knowledge and experience to make educated opinions about how a product should move forward.

Selfishly, I hope you do stay in digital marketing, and be the change I want to see. Ad-tech needs some sanity and reality checks, and I hear a rumbling in the deep around ethical advertising practices.

Ad-tech is not just feeling more manipulative by the year, it's also feeling more and more like snake oil to your average business. I feel like there's a niche opening up for honest feeling, more simple online advertising networks.

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melomal5y ago

Exactly, I've worked for a couple of start-ups that focused completely on growth hacking. Product was 2nd simply because of tech debt build up. A lot of people assume reading GA data you can unearth these hidden gems, it's nothing more than gambling.

The issue with me being the reality checker is that I am considered 'negative', 2 years down the line after I'm long gone and reality bites, I look like some sort of messiah. Damned if I do, damned if I don't.

Doing my SEO volunteer work with small shop owners in the UK during lockdown opened my eyes. As you said the average business is hammered with SEO, PPC, growth tips (snake oil) to the point you have to try it. But they don't have the time so it's half baked mostly and they feel disheartened. Honestly, ad-tech is nothing more than going to the casino and thinking you can win against the house.

melomal5y ago

You are also right on the niche ad-tech. I want to discover new products and brands again, not get shown the same product over and over again because I used a specific keyword or bought that product 3 months ago.

This is something I will ponder on as it can potentially lead me down the path of improving digital marketing without banging my head against a wall! Less talking more doing as they say.

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2 comments · 2 top-level

melomal5y ago

This is something I will ponder on as it can potentially lead me down the path of improving digital marketing without banging my head against a wall! Less talking more doing as they say.

j / k navigate · click thread line to collapse