undefined | Better HN

0 pointscaspii5y ago0 comments

Well, it's all speculation in the end, because Google is silent about it.

BUT: the costs of running and maintaining Google Analytics must be significant. There must be some strategic reason for Google to continue to do so (look at the way they deal with products that are not working for them, remember Google Reader?).

So what is that strategic reason?

0 comments

1 comments · 1 top-level

lmkg5y ago

I address that in point 5. Analytics is a strategic compliment to advertising. When people can measure the revenue resulting from online ads, they buy more online ads. And at the margin, when people can optimize the return on online channels to make them more efficient, they spend even more on online ads.

j / k navigate · click thread line to collapse