I have in the past seen actual population studies, not pop media articles, looking at relative vegetable consumption and coming up blank. High rates of heart disease in indian vegetarians, very low rates of heart disease in low vegetable consumption mormons, etc.
Actual controlled experiments (not surveys) come up blank when they feed people more fruit and vegetables than a relatively low cut-off. Of course surveys are going to be very hard to get any useful information out of because of course health conscious people in America will tend to eat vegetables; that doesn't establish causation, only that they follow one piece of advice whether valid or not. Look at these actual experiments:
http://www.ncbi.nlm.nih.gov/sites/entrez?Db=pubmed&Cmd=Search&Term=%22Freese%20R%22[Author]&itool=EntrezSystem2.PEntrez.Pubmed.Pubmed_ResultsPanel.Pubmed_DiscoveryPanel.Pubmed_RVAbstractPlus
Consistently no significant blood chemistry effects from high fruit/veg diets.