Ask HN: How do you differentiate yourself in the face of commodification of devs

I'm early in my career and I'm wondering how I can differentiate/specialize. I imagine that as you progress in your career, the differentiation becomes valuable to employers and allows you to stand out.

Personally, I've been interested in building full-stack and product-side of things, so I'm unsure how I can differentiate myself with these.

This point also ties in with what certain threads were discussing on the LinkedIn gig platform post from today, where they mentioned that in the long run development would become a 'gig' thing.