In NYC, back when movie theaters were open, all of the Regals and AMC had these variable rate energy companies setup tables near the machines where you buy tickets. Usually they were manned by 2 young people in their early 20s, possibly college students.
These promoters would aggressively advertise "Free $10 Regal Gift Cards" or "Free $10 AMC Gift Cards", on the spot. They would say there is no catch. All you need is to be a ConEd Customer.
Every household in NYC is a ConEd customer because it is the only electric company.
Then they give you a tablet, and have you sign into your ConEd account. What they don't tell you is that you are switching your ConEd bill to a variable rate energy provider. On average, your bill is actually higher per month.
Every time I went to the movies I saw dozens of people get conned into higher monthly bills in exchange for a $10 gift card. I highly doubt anyone that signed up knew what they were really signing up for.
In upstate New York, I recall door to door salesmen doing the same thing. In NYC, too many residents live in buildings so they setup in movie theaters instead.
I wonder what their deal was with the theater venues. Does Regal/AMC rent out floor space to these promoters, or is there a revenue sharing deal?