I can certainly change the name, even at this point, but that would take up a significant amount of the cash left in the business. That'd leave little for the client acquisition push we were about to embark on.

If I were to take on the project myself, I would be willing to put in more cash for that purpose. But I worry about my cofounders claim to half of the business, and risking more of my own money when he technically has the right to half of the reward.