Atmospheric drag force center of drag and center of gravity to line up on a same axis, which force the craft to fly slightly sideways if spacecraft isn't perfectly balanced. Done carefully, it leads to direction of flight being slightly sideways, which is awkward but basically same as having lift towards that direction. Add roll control thrusters into the mix, and you get a really crude glider, with fixed pitch force, zero yaw control and barely controllable roll. With JPL-class engineering, such a spacecraft will be capable of actively correcting landing location.
I guess what's surprising is that they needed that much weight (140+kg seems like a lot?) and couldn't redistribute existing componentry; guess the knapsack algorithm wasn't good enough, or that they just couldn't break up enough pieces?
And yes, Cruise Mass Balance Devices sounds like the type of name a tired engineer would come up with to convince upper management...lol