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0 points_carbyau_5y ago0 comments

Agreed.

I find it interesting that Apple has money, hardware, OS, many apps, web presence. And now ARM CPU knowhow.

Why aren't they forcibly pushing into Corporate?

Sure, they'd have to develop corporate fleet management stuff but at this stage they could buy a few companies and be 80% of the way there. Or build it right from the start for only a handful of their hundreds of billions.

How many iphone toting CTOs in your average non-silicon valley companies would jump for Apple "Just Works" in their business?

Either they see something they don't like or a Gates/Jobs handshake said no.

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nmfisher5y ago· 1 in thread

Because Apple is fundamentally a consumer company. The marketing and branding that are huge drivers of their success just won’t work as well in the enterprise.

Enterprise means people in suits doing sales calls. It’s a patient, one-on-one, handholding process, and it’s just not in Apple’s DNA.

Far better for them to come up with some new consumer widget that also leverages their strength in supply chain. That’s what they’re good at, and it’s extraordinarily profitable.

_carbyau_OP5y ago

While I largely agree with you, Apple can manage more than two things at once and money talks.

Microsoft obviously has large corporate presence, but also Xbox for example.

I just see so many already operational/technical/financial/branding assets in Apples favour compared to incumbents that I'm not sure how they'd fail to make money. OTOH, someone smarter than me in the company clearly thinks otherwise. I just wish I knew what they knew.

Maybe it is as you say, "just not Apple's DNA."

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