On other levels, though, just fuck him. His mindset is the typical rationalization of normalizing employee exploitation. If you want cult-like devotion to the cause, build a coop; the minute you take away real ownership of the fruits of one's labour, it is unreasonable to ask for personal sacrifice to any significant degree. You tell me how much you pay me for what, and I'll do "the what", not "the what but something extra too, just because".
As for Google, they now look a lot like early-2000s Microsoft (both inside and outside), but this we kinda knew already.