* Search engine
* Operating systems (through Android)
* Web hosting (Google cloud)
They also made a serious play into social organisation with Google+.
Murduch controls a broadcast business which tells people what to think using mass media. I don't like that.
But Google is more threatening, and its strategy is more threatening, no matter what you want to argue News Media has done. Murdoch isn't reading my work emails, doesn't control infrastructure my company relies on, doesn't track the physical location of my friends and associates. Google does. Google's potential for political activism is more scary.