Looks like Google wasn’t being entirely accurate when they spoke to the press about this a month ago.
I'm not defending Google's business model and I don't disagree with Apple's move to improved privacy. I just hate how hypocritical Apple is, and they always get away with it.
[1] https://mobiledevmemo.com/allow-this-app-to-personalize-adve...
1. Apple doesn’t track your activity across other company’s apps and websites.
2. Apple doesn’t require third party apps to request permission to allow personalized ads.
Apple is holding itself to a higher standard than it holds 3rd parties.
Now you may say that some data collection is unavoidable given the nature of the device (eg push messaging) but that’s often also true of other company’s products.
Possibly could have worked during the trump era when the news cycle was like whiplash, but now people will hopefully pay more attention.