Agreed. I went to their homepage and it highlights dumb automation (which is valuable, but everyone is doing already) over transforming web content. For instance, the image halfway down the page is a standard text replacement scenario (replace /ty with "Thank you...."). They need to focus on their differentiator and not try to reinvent the text expansion wheel (especially on a single browser)
We definitely have a lot of work to do when it comes to marketing. One key challenge is tailoring the massage to the audience. While the HN audience would understand transforming web content and understand the value in it, most support reps won't.
One thing we're working on is different landing pages for different functions. That should allow us to highlight benefits that are relevant for the audience.
