Seems like there are two different things here; launching passengers and freight, and returning passengers in comfort and without neck injuries. One could easily envision a passenger only winged glider similar to the space shuttle to serve the passenger return role. Indeed, although spacex has nothing like that planned, these BFRs enable damn near anything.

I'd advocate for doing the flip on three engines for the added redundancy, then hovering for a second or so before landing; at least for passenger flights.