I think there are two reasons why that may be: - Generally larger regulatory barriers. GDPR is an obvious recent one, but also market complexity with EU countries regulations/laws differing more than US states. I think (without knowing). That coupled with "first to market" advantage of US companies. - Money isn't as big as a driver for Europeans. "Rags to riches" is a pretty American thing. "Get educated and live well" is closer to our lookout I think.