yep, I remember when cable tv was ad-free (because who would've dreamt people would be ok with paying a subscription fee while still getting ads shoved down their throat?)
That sounds so much more pleasant than what we have today.
When cable had no ads, did all programs just run continously? If a channel did a special where they played standard TV programs designed for over the air broadcast (18-23 minutes/episode), did they just play them consecutively or have some other filler to keep on a 30 or 60 minute schedule?
Between shows, they have a short ad break advertising other BBC shows and live broadcasts that will be playing at a later time, but nothing paid.
Premium channels would fill the gaps between shows with advertisements for upcoming shows on the same channel or affiliated channels. Coming from broadcast TV, networks like HBO were kind of incredible; no ads, just the thing you went there to watch.
By then, however, the non-premium channels definitely carried ads.
I guess that how TV without ads would look like.
Sounds like she was viewing the direct feed or something. There is a documentary called "Spin" which was recorded footage of the downtime between ads. You can see, for example, George H.W. Bush chatting up Larry King. There is footage of Bill Clinton, Al Gore, and others. The people being recorded don't seem to realize that the satellite feed continues during a break or downtime.
I pay for Netflix, but go watch a Korean drama and they are clearly advertising Subway, KFC, Samsung, etc. right there in the show through the show itself.
Movies do this too, and you paid for that expensive ticket. Wayne's World even did a parody of this in 1992:
https://www.youtube.com/watch?v=KjB6r-HDDI0
Advertising is incredibly pervasive in our modern society and only going to increase.
Similarly to pay per view.
That those channels now show commercials (and has for a long enough time that people think "it was always like this") just cements our expectations that commercials are a fact of life.