I agree, but I'm not optimistic that "better platform" is sufficient to win. Notably, Twitter's secret sauce is addiction, thus it's inherently difficult for many people to choose the healthier option (at least in a long-term capacity). Moreover, as a platform, Twitter can provide an audience a lot more readily than SubStack. I'm concerned that there's enough of SubStack's model that Twitter can copy without compromising their addiction-peddling business model that they will be able to out-compete SubStack, to the world's detriment.