EFF has been taken over by privacy zealots. They used to be more focused on what their name says: freedom. That is, fighting censorship and regulation of the internet.
Yeah, but privacy used to be a part of the mission, with the understanding that privacy was a good thing but not the only thing. It seems like over the years the focus has shifted to privacy being the ultimate goal, and every other aspect of the mission happens in the name of privacy. And there's no acceptance of the idea that some well-informed people are willing to make a decision to sacrifice some privacy in exchange for convenience or cost, anybody who considers sacrificing some of their own privacy is treated as a moron who needs to be protected from themselves.
I suspect part of that might be a reaction to us (as in the population in general) getting used to privacy violations. It takes a bit more drama to get our attention in a world where we are all willing to voluntarily carry a personal tracking device 24/7...