Back in my support role for higher end software, I flat out hit numbers comparable to sales and generated a ton of great leads.

Fact is, people do what they do and they have their reasons.

Judging them and acting on that judgement by marginalizing an important and necessary part of the process has a higher net cost to the world, and often the enterprise, than just doing those things reasonably does.

Net happiness goes up too. True for the enterprise and users, people at large.