Honestly, if Amazon spun this right and they came pre-setup for development and distribution and had all the right little specs (13 and 16 inch sizes, HiDPI matte displays, long battery life, solid keyboard, macbook-like trackpad) they could really hammer the backend dev market. Bonus points if they came with some sort of crazy assistance logic like each machine getting a pre-setup AWS Windows server for streaming windows X86 apps.
If they could get it to $600-800 and have an option for Windows, decent trackpad/keyboard, you could sell them to students just as well. Shoot, if the DE for Amazon Linux was user friendly enough they wouldn’t even need windows, since half of schools are on GSuite these days.