- Select a starter template (free or paid)
- Customize text and css, add any elements, the UI is what you would expect from Photoshop or Unity
- Add forms / payment forms
- Publish on a xxxx.webflow.com domain or on a custom domain (for money) - pay extra if you are using e-commerce features
I guess the goal is to shift the market from developers who know how to code to developers who know how to use a UI (similar to what Unity did for game developers).