Apple makes 2 billion a year on advertising projected to go up to 11 billion in 5 years. While a fraction of total rev, I don’t think it’s correct to round off 2 billion and say they are somehow not an advertising company as well. (You don’t have to be just 1 type of company)

Apple is attempting to steal the concept of computing and turn it into a protected, arcane art.

You can't even run your own software on a device you own. That's a sure sign of a company that loves you and has your best interests at heart.

Apple is just as cutthroat as any. They only want your money.