If you click through to the EU site
https://ec.europa.eu/commission/presscorner/detail/en/ip_20_...
and read "Google's Commitment" on ads:
> Google will not use for Google Ads the health and wellness data collected from wrist-worn wearable devices and other Fitbit devices of users in the EEA, including search advertising, display advertising, and advertising intermediation products. This refers also to data collected via sensors (including GPS) as well as manually inserted data.
So this only covers European Economic Area, and it only covers Google Ads.
However, there are probably ways they can leap around that. For instance, new devices and a new platform, using the Fitbit talent and technology, but marketed as a new thing, could probably be used for advertising. Then they just need to get everyone over to their new health platform.
I also think a ten year commitment is a very poor concession for the EU to have extracted: It just means they're punting off society being harmed a while. For a company that will likely be around in 100 years or more, IBM-style, that's not a good concession.
I agree, but if they were in the business of extracting significant pro-consumer concessions, I can see some weird incentives building up: imagine a dystopian future in several decades where the only semi-pro-consumer companies are the goliaths that have decades’ worth of accumulated concessions, and consumer startups nearly-universally act in their own financial interest, making them unusable for people who care about their data/privacy/ads/etc., and regulators who are unwilling to burden startups with regulations that restrict them from competing with AmaGoogleFlix.
