But still, you have all of the negatives you do with Facebook Apps (capricious overlords in total control of your fate) but with something like 5% of the user base. And while iPhone users are clearly more engaged with that platform than, say, Win Mo users, they're nowhere close to Facebook users.
So I guess what he wants is for investors to invest bucket loads of money for decades on promises and hot air. Or he wants someone to subsidize iphone usage...
My favorite part, though, is when he starts touting long dead products (Visicalc, Pagemaker) as examples of the kind of success that comes from a long term perspective.
faulty comparison
"He forgets that the small, seemingly unimportant platform today that gets early adopters excited will become the large, dominant platform of tomorrow. It might take 10 years, though, which is too long for VCs to care about."
lets get real, the only thing that makes iPhone somewhat better (in some cases) is the UI. Where is the difficulty others making similar UI?
... the small, seemingly unimportant platform today that gets early adopters excited will become the large, dominant platform of tomorrow ... How long did it take Visicalc to happen on the Apple II? Or Aldus Pagemaker to happen on the Mac?
Most of promising technologies doesn't become dominant. For one thing, there are many small, seemingly unimportant platforms, but only one can dominate.
But I like his 5 reasons for targeting a nascent platform. Even if its market stays small, for a DHHian business, that may be right-size. Assuming it endures...
I can criticize bill gates for not investing in my dog breeding business becuase it could get bigger, and keep on whinning, but what is the point?
If you really are passionate about and believe in what you are doing, you'll do it anyway even if the market/segment is "small".
Small markets can often be the most lucrative (loyal, willing to pay more, etc.), especially if people love the products you make.
There is nothing wrong in making apps just for the iPhone etc., people like Tapulous are doing well by it.