> I suspect — and feel free to call me naive, but I don’t think I’m wrong— that the majority of people working on Uber’s technology would prefer to build a system whose social impact they could be proud of. Based on my admittedly limited sample size of people I know in the tech industry, I feel like lots of people working at companies like Uber are there because they want to solve interesting technical challenges and deploy useful innovations in the world. I believe that if given the choice, most would prefer to build a system that makes the world a fairer and more equitable place. The problem is that this choice is, for the most part, withheld from them, and whatever individual intentions they may have are inevitably co-opted by the capitalist structure in which they make their living. By working together to counteract these prevailing systematic forces, though, they may be able to open up a space in which to envision alternatives.