> For a search engine, the more traffic you get the better results you can give
Lately I have been noticing the opposite trend. Google search relevance is going downhil for me. I'm not sure when that started but I noticed it in 2019-ish last two years. Youtube search is so bad (note: I have history disabled), I rely on Google to search YouTube.
Playing cat and mouse with SEO seems to have taken its toll. I find myself going to DDG and Bing a few times a week. Before it was only Google.
> For a social network, Facebook buy out any potential competition when it's gaining traction to further solidify their monopoly.
Maybe, but each of those competitors is essentially a fad, and Facebook forcing WhatsApp users to login via Facebook, to me seems more like desperate move, than anything else.
I agree those acquisitions are IMO problematic, but I am not sure if they are strengthening Facebook, or killing it with a thousand cuts.