I tend to look down on the classist assignment of folks' motivations for buying things. It's almost always projection. How many years did we have to hear about the "status symbol" of a starbucks cup? If only $2 for a cup of black coffee could buy you status, right?
One good example is in-line skating/rollerblading. It was a very popular activity--at least in urban areas--a number of years back and it just sort of petered out. You rarely see someone skating these days.
Why's that unreasonable? When I was trying to get back into shape and add some strength training, I started seeing a personal trainer, which I honestly, probably stuck with for too long. Given per-session costs, it was costing me upwards of $500/mo. Of course that includes use of gym facilities and 1:1 training and advice. Probably one of the best things I ever did.
Basic gym memberships have gotta be at least $100/mo. I'm sure there are countless people paying $200/mo and up. Obviously you get access to a lot more equipment, but you have to go there, too.
I just don't see $40/month as a lot. Maybe I'm strange.
Since then, my wife also added a Peloton treadmill to the mix, which is over 4k. It uses the same subscription. As do the Yoga and stretching and bodyweight strength classes.. and meditation if you're into that. Both of us, 2 pieces of equipment, unlimited classes, on your phone, appletv, whatever. $40/mo.
On the average evening we've got the treadmill and bike going at the same time and when she finishes with her run she's doing stretching and core stuff in the living room while I do more on the bike. The subscription starts to sound like a pretty good deal. But don't tell them that, because we're locked in thanks to the hardware :)