We’re Rebranding PrestoSQL as Trino (opens in new tab)

I think it's important to contextualise this a bit better.

Facebook supported Presto since 2012, as per the article. FB are also a fast growing company, and the likelihood is that many of the people who really appreciate how transformative and important Presto was are mostly gone now (perhaps lying on a bed made from dollar bills).

It appears (again from the article) that crummy management/directors appear to want to maintain too much control over Presto (hilariously enough, FB actually stopped using open source Hive as the open committers kept introducing things that broke their workloads).

Therefore, the founders have made a company and changed the name. This could easily be a MySQL vs MariaDB situation, post Oracle acquisition.

I'd say the Linux foundation probably support any of their sponsors desires, much like other advocacy organisations.

The name should've been changed regardless. The comments here seem misguided as there is clearly a lot of confusion between Facebook's prestodb and the fork called prestosql in the community.

How would they be abusing the trademark law? They officially started using the trademark first, the fork then wanted to take advantage of the brand from Facebook’s product(open source or not). The fact forkers were originally Facebook engineers who started the project and came up with the name doesn’t remove the fact Facebook invested in this project and built the trademark. This appears to be what the trademark law is there to do and that this is use of trademark law for it's intended purpose.