So was Google's. Till they decided to screw their users. Once bitten, twice shy.

If Apple was serious about user privacy, it wouldn't be crippling application firewall on the new macOS to allow Apple apps to bypass them, even if the user is explicitly blocking them. Nor would they be forcing us to create a unique id to track and record our every activity on their device (yes, they treat it as their device by giving you an illusion of ownership). Nor would they be crippling Safari to not allow you to block all coookies or cripple its extension apis that would have allowed better ad blockers and trackers to be developed. Nor would they be forcing us to use App stores, forcing themselves in between u users and developers to gauge us both of money, while also invading our privacy.