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Correct me if I am wrong but I believe that Merlin Mann got the name for his site '43 folders' from David Allen's 'Getting things done' book. I have been trying to implement GTD techniques for some time. The 43 folder idea appealed to me hugely at first, on a first reading of that book it was the single most seductive technique. I am still using GTD but I've dumped the 43 folders. At the same time I have come to see the value of strategies in the book that at first reading didn't seem all the helpful. The reason I dumped the 43 folders is that I don't think it's suitable for personal organisation. The problem was that with a folder (for every day in the current month = 31) and one for every month (12), the daily folders were mostly empty. This meant that there wasn't an incentive to check them every day and then you end up forgetting to do it and then you miss stuff. The technique might work well for a business though. Now I just store references to 'incubating' items in my phone calendar (which is synced with my google calendar). Sorry for going off on a tangent.

57signals, 43folders, 114files, 99sockets, four6packs, 85meetoos ... is this a new trend in naming sites?

John Siracusa had a great point about Merlin. There was some criticism that a "productivity expert" not being able to ship is quite paradoxical. However, as Siracusa stated, the reason Merlin has so much to say on the subject is because he's spent so much time struggling with his own failures in that area. Someone who's trying to lose weight isn't going to learn much from someone who's 80 pounds and has been their entire life, because they've never really faced the struggle of ever losing the weight themselves. On the other hand, Jared from Subway may be an apt subject to learn from because he has faced the path and difficulty of obesity and continues to fight it.

That, combined with the ADD he is diagnosed with, means that I find reading his advice and loving it while still knowing that shipping stuff for him is an extremely difficult thing to do completely acceptable.

As a dad, it's hard not to be touched by that story

Writing a book is hard. I had a book contract once, and for a multitude of personal & productivity reasons, failed to ship. So I definitely relate to the problems associated with the pressures of deadline driven forced creativity/production. To this day, I regret not finishing that book.

It sounds like Merlin is making the right choice for him, right now. The end product will probably be better for this experience... how did it get this point? Why was he writing empty chapters to satisfy his deadlines. Assuming this book is about productivity, there's probably some definite lessons learned to share if he digs deep.

I'm not a father and don't intend to be for some time. But as a person who can be overly dedicated at times, this is most definitely a heads up. It's difficult to do things that you don't like to do, especially when there are other things that you'd much rather be doing (spending time with family/significant others, or, generally not giving away your time to bullshit). I think Merlin understands that and is teaching everyone a great lesson with this article: sometimes you need to stop, think, and pay attention to things that matter (i.e. not your job). Hopefully, anybody that takes on the mindset that Merlin has will be comforted by a boss or whomever and be allowed to "take a break" (not a vacation) and do as they please. Anybody who is a boss, manager, or otherwise needs to take note.

One of my favorite pieces from Merlin is his 'To Have Done List' podcast. The short version is to mentally transform that todo list that isn't getting done into a list that includes the benefit and your emotional relief once those items are done.

http://www.43folders.com/2005/10/16/43f-podcast-the-to-have-...

I grew up around there (Cincinnati, OH). Have totally been to the Jewish Hospital and the Larosas.