Otherwise, why are there regulators for advertising or for food or government standards for anything?
I'm not talking about censorship or somehow evaluating the quality of content, I'm talking about if a company is delivering a service and I am paying for it, then the conditions under which they deliver that service should be regulated to ensure a fair and competitive marketplace.
Apple shouldn't be getting plaudits for making privacy a unique selling proposition.
All the other companies should be getting told that their business is unfair and exploitative. Privacy should be a right, the control of my personal information should be mine and consent to have it should be able to be withdrawn at any time.