It's a bit more than that because content consumption has become a large part of 'our' culture. So this encroaches more and more into the realm of restricting culture to the benefit of business.
A couple of points:
1. When you (content companies) spend exorbitant amounts of money on advertising/PR in an attempt to whip up a frenzy around consumption of your content, then don't act surprised when people mimic hard-drug addicts and lying,cheat,steal,etc just to be able to consume that content when they are prevented from consuming it otherwise. You're basically spending a lot of time trying to increase demand for your product. Now you've got so much demand that people are finding 'alternative' ways to obtain your product because you are unwilling or unable to provide a more legit avenue for them to obtain it.
2. The large and wide success of large content companies has brought content consumption (especially for particular brands) into the realm of popular culture. As the world becomes smaller and smaller due to the globalization effects of the Internet (amongst other things), the idea that you can easily divide people up by who is or isn't allowed to participate in that culture (and expect people to just abide by those proclamations) is foolish.
