They are being downvoted because people who live in Austin think it's laughable that execs are moving to Austin because it's some cushy vacation spot. Execs are moving to Austin from CA for the exact same reason a huge chunk of the rest of the techies are moving to Austin:
1. No state income tax.
2. Comparatively cheaper home prices, though with news link this perhaps not for long, centrally located Austin single family homes are incredibly expensive now.
3. Vibrant tech and VC community - not at the same level as SV but a not-too-distant second-or-third.