I use DuckDuckGo myself. The issue isn't that no alternatives exist (if that were the case, it would be much clearer that Google had a plain and simple monopoly). The issue is that Google can unilaterally kill or make other businesses through their search. For example, they can use their search dominance to push everyone into Chrome in order to kill Firefox (even as they pay Mozilla and Apple to keep Google as default search).

Google's search dominance is under threat from competition, but they do enough anti-competitive stuff to keep their dominance that it's an issue.

Maybe a big step would be just to block Google from paying Apple and others to make Google the default. I don't know. Probably the more impactful would be to separate the Google search business from the Android stuff. The benefit Google has from tying those two together makes it really so much harder for competition to gain ground.

If you want a pretty neutral balanced view of the issues of anti-trust, Planet Money did a good little series on how overreach in the past led to excessive caution and underreaction now.

https://www.npr.org/sections/money/2019/03/20/704426033/anti...