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0 pointsfakedang5y ago0 comments

At that point (around the time of the acquisition), I guess one could say there was significant overlap between FB and IG users, and that FB had more users than IG.

0 comments

mrits5y ago

No, Instagram had a thriving mobile user base. Facebook was getting demolished by Twitter in this area at the time. FB knew the future was mobile

fakedangOP5y ago

That clearly implies that the acquisition wasn't for the users but for the platform and the brand value associated with being present on mobile.

j / k navigate · click thread line to collapse

0 pointsfakedang5y ago0 comments

At that point (around the time of the acquisition), I guess one could say there was significant overlap between FB and IG users, and that FB had more users than IG.

0 comments

mrits5y ago

No, Instagram had a thriving mobile user base. Facebook was getting demolished by Twitter in this area at the time. FB knew the future was mobile

fakedangOP5y ago

That clearly implies that the acquisition wasn't for the users but for the platform and the brand value associated with being present on mobile.

j / k navigate · click thread line to collapse