The entire article was about jQuery and CoffeeScript, so my example was built using jQuery. This entails a .each method on DOM collections, and $(this) will properly scope being inside that $().each method.

M1573RMU74710N summed up what I aimed to do here, though, which was show that the resulting code isn't actually that bad. In my opinion the article in question is making a case that all Javascript looks horrible, when in reality that's simply not the case.

Edit: I see it noted in another comment on this thread that you're writing a book on this... and you couldn't tell I was using jQuery, when I pass in the results of the selector call as an argument? Tut tut...