The cost of the experimentation is people wondering what product they'll discontinue next and whether it'll be one that _they_ rely on. If you find yourself asking this often enough, you'll probably start moving out of the Google ecosystem. How is this good for Google?
Yes, I understand that products need to pay for themselves, but Google keeps drawing people into services that they then shut down. It's frustrating for users and damaging to Google. What's the cost of the damage to their reputation?