IANAL so please correct me if I am wrong, but doesn't counterfeiting imply that the scamming party is claiming to sell something else while actually selling fake goods? Such as passing off their random shirt as a Gucci shirt? Or mixing chemicals themselves and calling it a Versace perfume.

In this case the other listing isn't claiming to sell BeltBro, they are claiming to sell AAROMANO. The fact that they stole the copy etc is wrong but it sounds like a different problem. But there doesn't seem to be any misrepresentation or counterfeiting.